Regular readers might have seen my open letter to ABC affiliates in the wake of the ABC/Apple video distribution deal. It seems that a few of the local affiliates have wised up with their own plans to distribute local programming via the internet. While I doubt local executives read my letter it seems to show that at least some local stations are planning for the future when more and more people become interested in timeshifting via digital downloads.
In further support of my original hypothesis about the decline of appointment viewing and the paradigm shift to digital downloads as a video distribution mechanism AOL has announced a deal with Warner Brothers to distribute classic tv from the WB archives via a peer-to-peer download method.
I can’t say yet specifically what the replacement for broadcast appointment viewing will look like, but it is coming. The WB/AOL annoucement requires custom p2p software and relies on advertising and a yet unknown codec. The ABC deals allow mobile viewing via the iPod’s video capabilities. Podcasters and online only shows such as DigitalLife TV have embraced BitTorrent and H.264 amongst other standard codecs. One thing all these services have in common is that they are a “direct to the viewers” approach that is generally favored by media creators and leaves the old affiliate system of broadcast appointment viewing out in the cold. The genie is out of the bottle.
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